burning calories by henry hargreaves

Henry Hargreaves , photographer, New York, with their weird projects on food and Ghyrastandardsh approach , trying to attract the audience's attention

brooklyn-based photographer henry hargreaves on his latest project ‘burning calories’. influenced by the one ‘real’ way to make the calories burn, the concept reflects on the current state of america’s obesity problem, where healthy weight-loss solutions are overshadowed by corporate malfeasance. ‘ it is not just in the people you see or the depressing facts about the significant health impact on individuals,’ says hargreaves. ‘calorific information, driven by the big brother mandates belief that knowledge is power, making it only inevitable to overcome temptation’.

donut before being set aflame

hot dog, burger and fries before being set aflame

pizza and popcorn before being set aflame